Digitisation Transforms Car Retailing in Europe

[DMG-network]

LONDON, Feb. 23, 2017 – In Europe, car retailing is undergoing an intense evolution. Original equipment manufacturers (OEMs), aggregators, distributor groups and manufacturers are actively pursuing digitisation as a change enabler to enhance brand awareness and customer experience. Car Retailing with Enhanced Customer Experience While new purchasing behaviors of increasingly technology-savvy customer bases, urbanisation, and [...]
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