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CHICAGO, Ill. — These are good days for endurance sports events. North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7 percent from $95.7 million in 2011, according to IEG, the world’s leading authority on sponsorship. The increase outpaces IEG’s projected 4.1 percent increase for [...]Sponsorship Spending on Endurance Sports is a post from: Time-4-Sport


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